About this agency for small engine repair shops
This agency sells marketing to shops that take in lawn mowers, chainsaws, generators and other small engines, whether the work happens at a bench behind a counter or out of a mobile repair van.
We offer search pages, Maps listings, monthly content and paid ads. Repairs are not on the menu.
A narrow lane on purpose
Marketing for a repair shop speaks its own language: machine types, towns served, drop-off against van work, referral partners who send machines over. Copy written for a general business has none of those words in it, so a searcher hunting for a bench nearby meets nothing that matches.
We write for one kind of shop. Pages name the machines the bench wants and the places the van drives to, and the ads are screened against errands that never lead to a drop-off. Our role stops where the repair starts. We never describe how a machine is mended, the price of any job or its outcome.
The feeler gauge is the picture behind our method. One leaf is chosen, the fit is felt, and only then does anything else change. That keeps the work readable, because a change to a single leaf can be read next to the rings and form sends that followed it.
Four parts of the arrangement
- Pages
Landing pages on your site
A page for each machine type and each town served, plus a drop-off page and a van page where the shop runs both.
- Maps
Your Google Business Profile, kept in line
The listing is tidied so its services and service area agree with what the pages say.
- Content
Strategic Content Assets, sent monthly for your sign-off
Written pieces that take up what machine owners and referral partners wonder about while choosing a shop. Each one waits for your approval before publication.
- Ads
Campaigns inside your own accounts
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) are opened in the shop's name, so the account history belongs to the shop.
Who decides what
On every statement about the shop, the pen is in your hand. Wording about mechanics, paperwork, which machines the shop will and will not take in, and the repairs themselves belongs to you. We draft marketing around those lines and wait for your yes.
Pace is yours too. Bench room, the seasons the shop leans into and the towns the van will drive to are inputs you supply. We build pages and ads in that order and never forecast a season on your behalf.
The whole job laid out leaf by leaf shows how the pieces join into one plan, and the services page sets the two kinds of work next to each other.
What you will see from us
- Ad accounts and the Google Business Profile opened or kept in the shop's name
- Page copy sent for your reading before it is published
- Search terms read and the unwanted ones screened out of the ads
- A month-end write-up tracing each ring and form send back to its source
- Plans closed out each month, with a startup fee of zero
- No sentence anywhere in our copy about how a machine gets repaired
The list describes our method. Any outcome for a given shop lies outside it.
Plain questions about the agency
Does the agency fix machines as well?
Which shops is the work built around?
Is there a page of names and photos?
What is the first move?
Bring your bench, bring your van
Put the machines you like to take in into the form. Prefer talking? A slot lets the CEO ring you.
Which machines should get pages first?
Name the machines you want more work on, the towns your customers drive in from, and the landscapers, rental counters and hardware stores that send jobs your way. Leave out customer names and anything about one particular repair.
Give the cord a pull
Tell us which machines your bench sees most and which towns the customers drive in from. The first pages get laid out around those two lists.
Treat the engine drawn here as an illustration and nothing more.