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Bing Ads (Microsoft Advertising) for small engine repair shops

Bing Ads (Microsoft Advertising) puts a repair shop's ads beside searches on Microsoft's network, with the machine type and the town doing the matching. Campaigns are built and run for the shop inside an account in its name.

Treat it as one leaf among several. It joins a plan whenever the shop says so.

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Where Microsoft's search network sits in the fan

A bench already running Google Ads may add Bing Ads (Microsoft Advertising) next to it. The pair keep their books apart, and each is read by itself, so the shop can see what the newcomer brings before choosing whether it stays.

Keywords are cut by machine type and by town, the way they are on the other platforms. Searches for parts, repair classes, manuals, shop jobs and shop software are held back through blocked terms. A person typing chainsaw repair near me arrives at a chainsaw page, which fits better than a front page covering every machine.

Rules for the ads on this network are the owner's to read, because the account is the owner's. Drafts are written with them in view and the last reading stays with you. To see how all three platforms fit together, the paid ads page for repair benches covers all three platforms, and the Google Ads page covers the platform taken up first in this set.

What a Microsoft Advertising account holds for a shop

  • Account

    A login set up under the shop's name

    Created with your business as the holder and your card attached, so the campaign history belongs to you.

  • Keywords

    Machine and town groups

    Mowers, riding mowers, saws, generators and the rest get separate groups, each tied to its matching page.

  • Screening

    A blocked-term list that keeps lengthening

    Searches from parts hunters, class seekers and job hunters are added to it whenever real search terms reveal them.

  • Counting

    Rings and form sends by ad

    The month-end write-up adds up rings and form sends, each one credited to the ad it came from.

Choices a bench weighs on adding Microsoft's network

Every choice here sits with the owner. A glance down the rows shows who does what.
Choice at the benchWhat we handleLeft in the shop's hands
Whether to run it alongside Google AdsBuild it as a stand-alone account and report it apartDeciding whether to keep it
Which machine types get adsCut the keywords into one group per machineThe list of machines the bench wants
Which towns appearPoint each ad at the page for that townThe towns the counter and the van reach
How much to spendManage spending within the amount you setThe monthly amount and the card it is drawn from
Wording printed in an adDraft the wording and send it acrossA yes on every line before it runs

How the account is brought online

  1. Agree that Microsoft's network belongs in the plan

    We settle together if it opens the account list or joins an existing one, then fix the monthly amount you want behind it.

  2. Carry the keyword groups across

    The machine and town groups are rebuilt for this network and trimmed to fit, with the blocked-term list started from the first day.

  3. Read the terms and the tallies

    Each month brings the search terms, the rings and the form sends, so any decision about the platform can rest on them.

Asked by shop owners about Bing Ads (Microsoft Advertising)

Does a shop need this when Google Ads already runs?
That is the owner's decision. It is a stand-alone account, so it can be added, read by itself and dropped without touching the first platform.
Is the spending amount the same as on Google Ads?
Every platform gets an amount of its own, agreed with that platform. What we charge to manage rises as platforms are added, and the platform itself collects for clicks.
In whose name is the account opened?
It carries the shop's name, with your card attached. We reach into it only through the access you grant.
Can the campaign be narrowed to a single machine type?
Yes. It can start with one machine group and widen when you ask.
Where does the platform's tally show up?
In the month-end write-up of rings and form sends. How such tallies are kept across all platforms is covered on the page about lead generation for repair shops.

Ask whether this network suits the bench

Ask in the form, listing the machines you take in; a chosen slot has the CEO phoning you.

Which machines should get pages first?

Name the machines you want more work on, the towns your customers drive in from, and the landscapers, rental counters and hardware stores that send jobs your way. Leave out customer names and anything about one particular repair.

Tell us about the bench and the machines it sees

Say which machines and towns you want more calls for. A few lines is plenty, and a person reads each note.

Find the half hour in your week when the bench goes quiet, choose its day below, and Ross Cohen phones in at that moment.

Choose when to be rung

Whatever slot you choose is shown right here.

Slots are weekdays only and read in the region you choose.

Give the cord a pull

Tell us which machines your bench sees most and which towns the customers drive in from. The first pages get laid out around those two lists.

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Treat the engine drawn here as an illustration and nothing more.