Meta Ads (Facebook and Instagram) for small engine repair shops
We manage Meta Ads (Facebook and Instagram) for small engine repair shops: feed ads that bring the machine types on your bench to people living where your counter or van reaches.
The login for the account stays with the owner, who approves each ad ahead of its debut.
How this platform differs
An ad that arrives in a feed needs a different leaf than a search ad
On a search page, a person types a phrase and the ad answers it. In a feed, no phrase has been typed: the ad turns up between a neighbor's photos and a friend's post. So Meta Ads (Facebook and Instagram) for small engine repair shops have to introduce the bench in a sentence or two and name the machines it takes, because the viewer was not looking for it a moment ago.
With a feeler gauge you pick the leaf for the gap in front of you. Here the gap is a town and a machine type, such as a mower bench in one place or a van route through several. We outline the towns your counter or van covers, and every other town stays unmarked.
Wording for each ad grows out of your own notes about the bench. Whatever it says on mechanics, paperwork or repairs is yours to decide, and reading the platform's ad policies falls to you as well. Where the ad needs a page to open on, we point it at the matching page from your repair shop website.
Pieces of a feed campaign
- Place
An area drawn around your towns
The ad is aimed at people in the towns the counter or the van covers. Anywhere outside that area is left off.
- Wording
A few lines about the machines you take
We draft short text that names the machine types and where you work. You edit it, cut it or send it back before it runs.
- Pictures
Images chosen by the owner
The owner decides which pictures of the bench, the counter or the van represent the shop.
- Click target
A page that takes the click
The ad opens on the matching machine or town page, so the person lands where the counter's details are close at hand, not on a general page.
Matching a feed ad to a kind of shop work
| Kind of shop work | How the ad is pointed | Owner hands over |
|---|---|---|
| Drop-off at a storefront counter | A ring of towns around the shop | The towns and the counter details |
| A mobile van that visits yards | Only the towns on the van's route | The route, and any town to skip |
| A bench that wants more saw work | Ad text about chainsaws, aimed at the counter's towns | Confirmation that the bench takes saws |
| A bench that takes generators too | A separate ad on generators, so it is not buried in a mower ad | The wording the owner is comfortable with |
| A season starting for one machine type | A campaign for that machine, run when the owner says | The month to begin, since the calendar is the owner's input |
Building a feed campaign leaf by leaf
Settle the leaf with you
We agree on one machine type and the towns it should reach before any text is written.
Draft and approve
Our draft of the text and layout comes to you. Mark it up as you like, and the campaign waits for your go-ahead.
Run and count
The campaign starts at the budget you chose, and the platform bills the card you own. Calls and form messages are credited to the ad that preceded them, in counts you can open.
Adjust one thing
If the results need to shift, we move a single setting, such as the area or the wording, and note it, so we know what changed.
What you hold while the ads run
- An ad account behind your login, with your card on file
- A budget that you name
- A list of the towns each campaign covers
- Each ad's text, signed off by you first
- Calls and form messages counted per campaign
- A dated note of each change we made
Beliefs about ads in a feed
Overheard at the drop-off counterFeed ads are search ads with a photo on top
What the work tickets showA search ad replies to a phrase somebody typed. A feed ad has no phrase to reply to, so its wording and its map area carry the whole job.
Overheard at the drop-off counterReaching a whole county is better than a few towns
What the work tickets showA wide map can send the ad to places the bench does not serve. We draw the area around the towns you name.
Overheard at the drop-off counterThe agency should hold the card and the account
What the work tickets showThe account sits with you and so does the card. Meta bills you for ad spend, and what we charge for management is invoiced apart from it.
What shop owners ask before turning on feed ads
Does the shop need its own Facebook or Instagram page?
Ads are published through a business page tied to the account. If the shop has no page yet, we talk through creating one in the owner's name.
Can the ads promote only the machines I want?
Yes. A campaign covers the machine types you pick. Ones you leave out get no ad.
Who decides what the ad says about my repairs?
You do. We draft in plain words about the bench and the towns, and every statement about mechanics, paperwork or the work is yours to include or strike out.
How does this sit beside Google?
It is a different leaf. Google Ads answers a typed search, while Meta Ads (Facebook and Instagram) reaches people in their feeds. No platform is added until you say yes to it.
Is the ad money paid to you?
No. The platform charges your card on its own, and the management fee we invoice is a different amount.
Which towns, which machines?
Write down the towns your bench or van covers and the machines you want more calls about. If you also choose a weekday half hour, the CEO phones then.
Which machines should get pages first?
Name the machines you want more work on, the towns your customers drive in from, and the landscapers, rental counters and hardware stores that send jobs your way. Leave out customer names and anything about one particular repair.
Give the cord a pull
Tell us which machines your bench sees most and which towns the customers drive in from. The first pages get laid out around those two lists.
Treat the engine drawn here as an illustration and nothing more.