Keywords for small engine repair SEO and paid search

This is a working list of keywords for small engine repair marketing: the searches typed around lawn mowers, chainsaws, generators and the shops that mend them, sorted by the demand behind each phrase and by what the typist wants done.

It also names the searches that borrow repair words for another errand, so they can be kept off a bench's ads.

Source of the list

Where the phrases came from and how the leaves are cut

Behind this page sits a pull of 594 distinct searches that grew out of five seed phrases: small engine repair, lawn mower repair, small engine repair shop, chainsaw repair and generator repair. Phrases that only reorder the same words were merged, so the count is real and not padded.

Demand is shown as a leaf thickness, not a raw figure. A Heavy leaf is a phrase searched 20,000 times a month or more, a Mid leaf 5,000 or more, a Thin leaf 1,000 or more, and a Hairline the rest. Thickness describes the phrase itself. How a given site will rank is a separate question that thickness cannot answer.

The shortlist below was picked by hand from that pull for the keywords for small engine repair that point at a shop. Machine brand names and shop names sit in the pull as well, and none are printed here.

The owner's moment at the workshop door, and the landing page it calls for

Each row is a moment at the workshop door, the wording that carries it into the search bar, and the landing page a bench should already have standing.
What the machine owner is facingLetters keyed into the search barPage the repair bench should have up
A mower sits parked and the owner wants a shoplawn mower repair near meA mower page backed by a matching Maps listing
An engine of no particular kind needs a shopsmall engine repair near meA page that lists every machine type the bench takes
A saw is leaning in the shedchainsaw repair near meA chainsaw page with the drop-off details
A generator needs someone to look at itgenerator repair near meA generator page that says where the work happens
The owner wants the bench to come to the machinemobile lawn mower repair near meA mobile service page naming the towns the van reaches

Mower phrases that point at a shop

On the mower side these sit closest to a ringing phone. Beside each phrase stands the job the typist has in mind.
Search as typedLeaf thicknessThe job the typist has in mind
lawn mower repair near meHeavy leafA shop close by that takes mowers
repair lawn mower near meHeavy leafThe same errand, worded the other way round
lawn mower repairHeavy leafA shop, with no town named yet
lawn mower repair service near meMid leafA service desk that handles mowers
lawn mower repair and service near meMid leafA bench that does repairs and servicing together
lawn mower repair shop near meMid leafA storefront to drive to
lawn mower repair store near meMid leafA storefront, worded as a store
mobile lawn mower repair near meMid leafSomeone who comes to the yard
riding lawn mower repair near meThin leafA shop that takes riders, not just push mowers
lawn mower tractor repair near meThin leafA shop that takes the bigger yard machines
zero turn lawn mower repairThin leafA bench that handles zero-turn machines
electric lawn mower repair near meHairlineA shop willing to look at a battery mower

Engine, saw and generator phrases beyond the mower

The same shape on the other machines a bench takes. Short phrases here are shared with people who are not hiring anyone, and that is handled in the next sections.
Search as typedLeaf thicknessThe job behind the typing
small engine repair shop near meThin leafA shop that works on small engines of any kind
small engine repair services near meMid leafA service desk for small engines
small engine repair service near meMid leafThe same, in the singular
mobile small engine repair near meThin leafSomeone who travels to the machine
chainsaw repair shop near meThin leafA saw bench to drop a chainsaw at
chainsaw repair shops near meThin leafA choice of saw benches
generator repair service near meHairlineA service desk that takes generators
generator repair shop near meHairlineA shop with a generator bench
portable generator repair near meThin leafSomeone to look at a carry-around generator
generator repair servicesThin leafA generator service, with no town named
standby generator repairHairlineWork on a unit fixed at a building
small engine repair servicesMid leafA service, with no town named

Phrases that carry a town name

A town inside the phrase asks for a page about that town. One gets built only where the bench or its van actually goes.
Phrase naming a townLeaf thicknessTown page worth building
small engine repair san antonioHairlineA San Antonio page, if the bench serves it
lawn mower repair san antonioHairlineA San Antonio mower page
lawn mower repair fort collinsThin leafA Fort Collins mower page
small engine repair omahaHairlineAn Omaha page for engines of every kind
lawn mower repair denham springsHairlineA Denham Springs mower page
generator repair houstonHairlineA Houston generator page
chainsaw repair albuquerqueHairlineAn Albuquerque saw page
alsip lawn mower repairHairlineAn Alsip mower page

Short phrases typed by a hirer and by a hobbyist alike

A big phrase with no qualifier is shared between a person looking for a shop and a person with a wrench and an idle Saturday. The ads for these are written to turn the second reader away.
WordingLeaf thicknessThe two readings: a hire or a project
repair a lawn mowerHeavy leafA shop booking a drop-off, or an owner about to take the cover off
small engine repairHeavy leafA bench to hire, or a student looking for the trade
repair generatorMid leafA customer with a dead unit, or someone reading up on parts
chainsaw for repairThin leafAn owner with a saw to mend, or a buyer hunting a saw as a project
lawn mower carburetor repairThin leafA bench taking carburetor work, or a hobbyist with a parts kit

Cost, brand and shop-name searches stay off this list

Cost wording, machine brand names and the names of individual repair shops account for much of what was pulled, and none of them appear on this page by choice. What a shop says about money is its own business and is never invented for it, and a brand name or a rival's name does not belong on a page that sells marketing.

Another block is made of searches where a repair word means something else: a video game that has players mending a generator, a film title, golf carts, wind turbines and diesel plants that run a building. They are described here and not quoted, and they are handled as negative keywords in any ad account.

Searches to leave off the bench

Every row borrows words from a hiring search, and each gets blocked inside the ad account or sent to some other page.
Search to leave off the benchLeaf thicknessWhat that typist came to find
small engine repair classesThin leafA course in the trade
small engine repair coursesThin leafAnother wording for a course in the trade
small engine repair trainingThin leafA training program
learn small engine repairThin leafSomeone starting out in the trade
small engine repair online courseHairlineA class that is taken on a screen
small engine repair schoolsThin leafA school that teaches the trade
small engine repair jobsHairlineA job opening at a bench
small engine repair partsHairlineReplacement parts to order
small engine repair videoHairlineA clip to watch
small engine repair movieMid leafA film
how to repair a lawn mowerHairlineA walkthrough for doing it at home
how to repair a lawn mower pull cordHairlineA home walkthrough for one part
lawn mower tire repair kitHairlineA kit to buy
chainsaw chain repair kitHairlineA kit to buy for a saw chain
small engine repair shop softwareHairlineSoftware for running a shop

How near the searcher is to a decision, and how pages and ads respond

How a search is worded hints at how near the typist is to choosing. Each rung gets its own reply from the pages and the ads.
Closeness to a decisionA hint inside the wordingThe reply from pages and ads
Only learning how engines worksmall engine repair classes or a how-to phraseNo ad pursues it; a guide page may still answer a later search
Knows a machine is the problem, not yet who will fix itrepair a lawn mowerA page that sorts the machine types and shows how to reach the bench
Comparing a few shopslawn mower repair shops near meThe Maps listing and the machine page carry the comparison
Wants a shop in one townsmall engine repair omahaThe town page and its ad group, only where the bench serves the town
Ready to callchainsaw repair near meA search ad whose click lands on the matching machine page, contact options first

Asked about these keywords for small engine repair

Does a Heavy leaf phrase mean it is the one to chase?

No. A Heavy leaf phrase can be mostly people who never planned to hire a shop. A Thin leaf phrase that names one machine and one town often matches a single page more cleanly, and it takes less of an ad budget to cover.

Why is the list built around phrases and not around machine brands?

Brand names draw parts shoppers, manual readers and owners of a single make, and naming a maker on a page invites questions about authorization that a marketing agency has no way to settle. So the list sticks to machine kinds and towns.

How were the phrases chosen from 594?

By hand. Phrases that point at a shop made the shortlist, phrases that point at a classroom or a parts counter went to the leave-off table, and cost, brand and shop-name searches were set aside.

Will the list be updated as searches change?

Every plan keeps a keyword sheet that is revisited as the pages and ads produce real search terms. This public list is a snapshot of the pull behind it.

Lay this list over your own bench

Send over the machines your shop takes and the towns it covers; we sort these phrases into the ones that get a page and the ones that get blocked.

Which machines should get pages first?

Name the machines you want more work on, the towns your customers drive in from, and the landscapers, rental counters and hardware stores that send jobs your way. Leave out customer names and anything about one particular repair.

Tell us about the bench and the machines it sees

Say which machines and towns you want more calls for. A few lines is plenty, and a person reads each note.

Find the half hour in your week when the bench goes quiet, choose its day below, and Ross Cohen phones in at that moment.

Choose when to be rung

Whatever slot you choose is shown right here.

Slots are weekdays only and read in the region you choose.

Give the cord a pull

Tell us which machines your bench sees most and which towns the customers drive in from. The first pages get laid out around those two lists.

Treat the engine drawn here as an illustration and nothing more.