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Paid ads management for small engine repair shops

Paid ads for a repair shop are campaigns aimed at the machines your bench would like to take in, in the towns where the counter or the van is welcome. Each one is built inside an advertising account that carries your shop's name. You read the wording ahead of any run, and each call or form an ad brings gets tallied.

Our fee for one platform is $895 monthly, and the platform adds its own click charges beside it.

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The ad side of the fan

Pointing the spend at the machines the bench wants

Every click on an ad costs money, so the first job is deciding who should never see it. A few searches carrying repair words belong to other errands: films, video games, golf carts. Others come from people hunting for parts, signing up for a repair class, reading a manual, applying for work at a shop or comparing shop software. All of those get screened out by blocked terms, and each fresh batch of real terms can add to the blocked list.

The searches that remain name a machine type or a town you serve, such as lawn mower repair near me or generator repair near me. Clicking such an ad drops the visitor on the machine's own page and skips the generic front door.

Budget decisions are the shop's. You agree an amount with the platform, the platform charges your card, and our job is the way that amount gets spent. Platforms go in singly, so the first can be read before a second is added. The pages those clicks reach come from the search work for repair shops, and the phrases we begin with sit on the keyword list for repair benches.

The three platforms that can carry a repair shop's ads

  • Search ads

    Google Ads text ads beside a search

    Text ads that show up beside a search naming a machine type and a town. The campaign is organized around the pages you want a click to reach.

  • Other search

    Bing Ads (Microsoft Advertising) on Microsoft's search network

    A search network that keeps its own books and its own spending line. We adapt the keyword groups from Google Ads and trim them to suit.

  • Feed ads

    Meta Ads (Facebook and Instagram) inside a feed

    Ads that sit inside a scrolling feed, not beside a search. They call for a picture and for wording you have read, and each platform's own ad rules apply.

Which searches get an ad and which are kept out

A campaign is half a list of terms to bid on and half a list of terms to stay away from.
Kind of search typedTreatment in the campaignReason it matters to the bench
A machine type joined to a shop wordAn ad leads to the matching machine pageThe typist wants a counter to hand a machine over to
A machine type joined to a town the van reachesAn ad leads to the matching town pageThe place named is one the van can drive to
Hunting for parts to buyBlocked outrightThat errand never ends at a drop-off shelf
A repair class, a manual or a how-toBlocked outrightThe typist wants to learn the work, not hand it over
A shop job, or software for running a shopBlocked outrightNeither belongs to a machine owner looking for a bench

How a platform gets switched on

  1. Choose the first platform

    One platform goes in ahead of the others, picked together with you. A second can follow later without disturbing the first.

  2. Cut the keywords by machine

    Mowers, saws, generators and the rest get separate groups, which lets the wording above the click and the page below it match what was typed.

  3. Send the draft ads for a read

    Drafts come to you before any ad runs. Statements concerning the shop, its mechanics or its repairs are your phrasing or they are cut.

  4. Read the terms, then trim

    Unwanted terms are added to the blocked list when they show up, while wanted ones that merit a dedicated page are flagged for the next round.

What the owner settles before an ad goes live

  • The machine types the bench wants to take in
  • The towns the counter and the van reach
  • A monthly amount agreed with the platform for clicks
  • The card the platform will charge
  • Whoever answers the phone when an ad makes it ring
  • Which platform goes first
  • The phrasing you are glad to see printed in an ad

Click spend sits apart from our management price, and each platform charges it to you directly.

Three beliefs about buying ads for a repair shop

Overheard at the drop-off counterMore platforms make a campaign stronger by definition.

What the work tickets showEvery platform keeps separate books and a separate spending line. Adding them singly lets the shop read the first before paying for a second.

Overheard at the drop-off counterAn agency ought to be the holder of the ad account.

What the work tickets showThe account carries the shop's name from the day it opens. If the arrangement ends, the campaign history remains with the shop.

Overheard at the drop-off counterA clicked ad has finished its work.

What the work tickets showA visit and a phone ring are different events. Rings and form sends are tallied ad by ad, and clicks from parts shoppers are trimmed away.

Paid ads plans for a repair shop, from one platform to all three

All three plans hold the same work, so the sole difference in price is the number of platforms run.

What rides along with any ad plan

  • Ad accounts get opened with your business as the owner
  • Keyword lists, tracking and ad text are done before the first click is purchased
  • Negative keywords grow as real search terms arrive
  • The card you give a platform pays its click charges, never ours
  • A month-end summary shows which ads made the phone ring or a form arrive

  • One ad platform

    $895/month

    Google Ads, or Bing Ads (Microsoft Advertising), or Meta Ads (Facebook and Instagram): you pick the one.

  • Two ad platforms

    $1,595/month

    Any pair taken from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram).

  • Three ad platforms

    $2,295/month

    Meta Ads (Facebook and Instagram) running beside Google Ads and Bing Ads (Microsoft Advertising).

Each platform bills clicks on its own, over and above the ad plan price. A shop can take search, ads or both.

Questions a bench owner asks about ads

Can the ads be switched on for one machine type only?
Yes. If the bench wants generator work and nothing else, the campaign is built around that group alone, and groups are added when you say so.
Who reads the platform's ad rules?
You do, since the account is yours. Our drafts are written with those rules in view, yet what a platform permits is decided by the platform.
Is click spend folded into the management price?
No. The monthly plan price covers our management. The platform meters the clicks and sends a charge of its own.
Do paid ads replace the landing pages?
No. A click needs a destination, and rings and form sends from pages and ads are tallied together, as the page on lead generation for repair shops describes.
Is there more detail for each platform?
The three platforms are taken one at a time in these write-ups: the Google Ads write-up for a repair counter, Bing Ads (Microsoft Advertising) for repair shops and Meta Ads (Facebook and Instagram) for repair shops.

Pick the first platform with us

List the machines you would like ads for, using the form; a slot makes the CEO ring you as well.

Which machines should get pages first?

Name the machines you want more work on, the towns your customers drive in from, and the landscapers, rental counters and hardware stores that send jobs your way. Leave out customer names and anything about one particular repair.

Tell us about the bench and the machines it sees

Say which machines and towns you want more calls for. A few lines is plenty, and a person reads each note.

Find the half hour in your week when the bench goes quiet, choose its day below, and Ross Cohen phones in at that moment.

Choose when to be rung

Whatever slot you choose is shown right here.

Slots are weekdays only and read in the region you choose.

Give the cord a pull

Tell us which machines your bench sees most and which towns the customers drive in from. The first pages get laid out around those two lists.

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Treat the engine drawn here as an illustration and nothing more.